Trigger a Zap

The Zapier action POSTs to a Webhooks by Zapier catch hook. It sends the same information as the webhook action, flattened to one level, because Zapier maps JSON keys straight onto Zap fields and nested keys become unusable in the Zap editor.

Zapier actions are available on paid plans.

Set up

1. In Zapier, create a Zap whose trigger is Webhooks by Zapier with the Catch Hook event. Copy the hook URL Zapier shows you (https://hooks.zapier.com/hooks/catch/.../.../).

2. In SnipForm, open the automation builder, add Trigger a Zap and paste the URL.

3. Save the automation, then press Test. SnipForm sends a sample payload so Zapier’s “Find new records” step has something to map.

4. Back in Zapier, map the fields onto your action (Google Sheets row, HubSpot contact, email, and so on) and turn the Zap on.

The flat payload

Keys with a null value are left out, so the exact set depends on the trigger.

Key	Source
event_id	Envelope id (unique per run)
automation	Automation name
occurred_at	ISO 8601 UTC
trigger	form_submit, event, page_view, acquisition, identify or contact
event_name	Event name (event and contact triggers)
event_value	Event value as sent
page_path	Path where the signal happened
session_id	Session id
session_url	Deep link to the session in SnipForm
channel	Channel name, e.g. Google Ads
country	Country name
entry_path	Landing path of the session
contact_id	Set when the session is identified
conversion	Name of the conversion in the condition, when met
value_cents	Revenue on the session, integer cents
currency_code	Currency of that revenue

For form submissions, two more fixed keys plus one key per form field:

Key	Source
form	Form name
form_submit_id	Submission id
{field_label_snake_case}	Each answer, keyed by the field’s label lower-cased and snake_cased: “Email” becomes email, “Company Name” becomes company_name

Example for a form submission:

{
  "event_id": "01J5X4M9ZK7Q8R2T3V6W8Y0ABC",
  "automation": "New demo request",
  "occurred_at": "2026-08-21T10:00:00+00:00",
  "trigger": "form_submit",
  "page_path": "/contact",
  "session_id": "b6f3d2c1e0a9...",
  "session_url": "https://app.snipform.io/property/.../sessions/b6f3d2c1e0a9...",
  "channel": "Google Ads",
  "country": "United States",
  "entry_path": "/pricing",
  "form": "Demo request",
  "form_submit_id": "66c0a1b2c3d4e5f607080999",
  "name": "Jane Doe",
  "email": "[email protected]",
  "message": "We'd like a walkthrough."
}

Note

Field keys come from labels, so renaming a field’s label in your form renames the key Zapier sees and breaks the mapping. Keep labels stable once a Zap depends on them, or use the webhook action and read raw_fields by name.

Headers, signing and retries

Deliveries carry the same headers and X-SnipForm-Signature as the webhook action; Zapier ignores them, which is fine. Failed posts retry after 2 and 15 minutes, and repeated failures auto-disable the automation. See Send a webhook.